Gartner Research

Competitive Landscape: Product Management Tools

Published: 19 August 2020

ID: G00729893

Analyst(s): Aapo Markkanen , Matthew Flatley , Ron Burns , Clifton Gilley


There is a growing demand for software tools that aim to enhance different parts of the product management process. To succeed in this increasingly complex market, technology and service providers must work to reduce their time to value and invest in third-party integrations.

Table Of Contents



  • Product or Portfolio Overview
  • How Aha! Competes
  • Product or Portfolio Overview
  • How Amplitude Competes
  • Product or Portfolio Overview
  • How Atlassian Competes
  • Product or Portfolio Overview
  • How Coda Competes
  • Product or Portfolio Overview
  • How FullStory Competes
  • Product or Portfolio Overview
  • How Pendo Competes
  • Product or Portfolio Overview
  • How ProductPlan Competes
  • Product or Portfolio Overview
  • How UserTesting Competes

Gartner Recommended Reading

Note 1: Cross-Functional Product Tools Market and Vendors

Note 2: Core Product Management Tools Market and Vendors

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