Gartner Research

Advanced Customer Service and Virtual Guided Selling Technologies to Improve the Digital Commerce Experience

Published: 20 August 2020

ID: G00729873

Analyst(s): Digital Performance Benchmarks Team

Summary

Due to the accelerated decline in brick-and-mortar shopping, brands reliant on in-store experiences must invest in virtual selling capabilities. Digital marketing leaders should use this research to determine what strategies they can incorporate to drive online sales.

Table Of Contents

Introduction

Key Recommendations

Analysis

Gartner Recommended Reading

Methodology

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