Gartner Research

Providing Customers Visibility of Their Data Builds Stronger Relationships

Published: 24 August 2020

ID: G00727186

Analyst(s): Gareth Herschel

Summary

Customer data is often collected, sometimes used, but rarely shared back to the customer. Sharing data and insights helps data and analytics leaders develop trust, save money, set realistic expectations and, ironically, collect more data.

Table Of Contents

Overview

Strategic Planning Assumption(s)

Analysis

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