Gartner Research

Supply Chain Brief: Three Steps to Identify and Communicate Sustainability Values to Customers

Published: 25 August 2020

ID: G00727155

Analyst(s): Sarah Watt , Beth Coppinger , Theresa Peterson


Ambitious company sustainability strategies are often disconnected from customer product purchasing decisions. Supply chain leaders must partner with customer experience teams to understand customer values and provide information to authentically communicate product sustainability credentials.

Table Of Contents

What You Need to Know



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