Gartner Research

Tech CEOs Must Have a Corporate Strategy Framework to Assess Expansion Options

Published: 25 August 2020

ID: G00732048

Analyst(s): Alan Antin , Patrick Stakenas , Peter Havart-Simkin , David Adams , Mark Wesker , Arthur Villa


Tech CEOs seeking to grow and capture market opportunity must adopt a planning framework to allow their leadership team to evaluate expansion strategies. This framework must also consider customer development skills, product development competency, and the maturity of the market(s) they enter.

Table Of Contents


Strategic Planning Assumption



Gartner Recommended Reading

Note 1: Five Common Market Expansion Issues

Note 2: Hype Cycle as a Means to Classify Market Maturity

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