Gartner Research

Prioritize Value and Deliver Impact With the Product Story Planner

Published: 26 August 2020

ID: G00729112

Analyst(s): Adrian Lee , Mark Stanyer


Product managers struggle to create and articulate compelling and impactful product stories across the product’s entire life cycle. Successful product managers must structure their storylines with a story planner to account for different target audiences, maximum product value and business outcomes.

Table Of Contents




Gartner Recommended Reading

Note 1: 2020 Gartner Product Management (Second Annual) Survey

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