Gartner Research

Tech Providers 2025: Tech CEOs Must Continually Adapt Pricing and Packaging to Keep Up With Market Forces

Published: 27 August 2020

ID: G00729903

Analyst(s): Jeff Chamberlain , John Santoro


Effective pricing and packaging require a process, not just a “set it and forget it” approach. To respond to accelerating change and myriad external forces, tech CEOs must increase their competency regarding how they price and package in order to increase revenue and differentiate to win.

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