Gartner Research

How to Build Referral and Affiliate Marketing Programs That Consumers Want to Share

Published: 02 September 2020

ID: G00715008

Analyst(s): Consumer and Culture Insights Team


Consumers are more open to marketing via affiliate and referral programs than marketers may realize. By leveraging consumers’ preferred incentives and engaging smaller-scale social media influencers, CMOs are poised to acquire more customers with high lifetime value.

Table Of Contents




Gartner Recommended Reading

Note 1: Referral and Affiliate Links

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