Gartner Research

External Influencer Marketing Is Critical for Success in Technology Markets

Published: 02 September 2020

ID: G00732604

Analyst(s): Lindsay McKinney , Derry Finkeldey


Influencers impact product, marketing and sales approaches. Product marketers must create, refine and communicate their influencer marketing programs to emphasize the importance and value of these programs, including highlighting additional revenue and brand awareness.

Table Of Contents




Gartner Recommended Reading

Note 1: Types of Influencers

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.