Gartner Research

5 Initiatives to Increase Sales and Renewals for Business Process Service Tech CEOs

Published: 03 September 2020

ID: G00717691

Analyst(s): TJ Singh , Neil McMurchy


Business process service engagements are complex and must align with clients’ key business goals. This becomes more acute in a volatile business environment. Tech CEOs need a strategy that prioritizes and aligns client acquisition and retention initiatives to improve sales and renewal rates.

Table Of Contents




Gartner Recommended Reading

Note 1: Definition of Business Process Services

Note 2: Segmentation and Positioning Worksheet

Note 3: Worksheet for Messaging and Influencer Engagement — Understanding the Role

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