Published: 03 September 2020
ID: G00717691
Analyst(s): TJ Singh , Neil McMurchy
Business process service engagements are complex and must align with clients’ key business goals. This becomes more acute in a volatile business environment. Tech CEOs need a strategy that prioritizes and aligns client acquisition and retention initiatives to improve sales and renewal rates.
Overview
Introduction
Analysis
Gartner Recommended Reading
Note 1: Definition of Business Process Services
Note 2: Segmentation and Positioning Worksheet
Note 3: Worksheet for Messaging and Influencer Engagement — Understanding the Role
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