Gartner Research

Prioritize Website Content With User Segmentation and Personas

Published: 03 September 2020

ID: G00725380

Analyst(s): Laurel Erickson

Summary

Websites must serve a range of audiences. Loyalty and customer relationship leaders can use segmentation to prioritize audiences, task analysis to capture core user goals and personas to understand their target audiences’ needs in-depth.

Table Of Contents

Overview

Introduction

Analysis

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