Gartner Research

Marketers Should Leverage the Zoom Boom to Reach Consumers

Published: 03 September 2020

ID: G00729556

Analyst(s): Consumer and Culture Insights Team

Summary

With experiential and out-of-home marketing all but dried up during the pandemic, digital marketing leaders should consider pivoting to reach consumers via conferencing platforms, which have blossomed into social spaces.

Table Of Contents

Overview

Introduction

Analysis

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