Gartner Research

Positioning Revisited

Published: 15 September 2020

ID: G00732342

Analyst(s): Alan Antin , Michael Maziarka , Molly Beams


Most positioning efforts lack impact due to broad sweeping statements, bad timing, inconsistent application or lack of stakeholder buy-in. Technology and service providers should use a tried-and-true positioning model to effectively frame go-to-market decisions, activities and messaging.

Table Of Contents




Gartner Recommended Reading

Note 1: Top Five Common Mistakes in Positioning

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