Gartner Research

Digital IQ Index: Spirits, U.S., 2020

Published: 28 September 2020

ID: G00729785

Analyst(s): Digital Performance Benchmarks Team

Summary

Online alcohol delivery is the fastest-growing opportunity within the spirits industry. However, legal regulations create barriers for brands looking to increase their market share online. CMOs must understand the current delivery ecosystem and digital marketing trends within the spirits industry.

Table Of Contents

Introduction

Rankings

Gartner Recommended Reading

Methodology

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