Gartner Research

A Best Practice Guide for Tech CEOs in Developing Podcasts

Published: 08 October 2020

ID: G00732475

Analyst(s): Rene Buest , Erin Lloyd Gordon , Forest Conner

Summary

Podcasts are a personal way to educate and engage with clients and prospects. Tech CEOs should evaluate a podcast series as part of a diverse marketing mix to support their thought leadership initiatives and demand generation strategies.

Table Of Contents

Overview

Introduction

Analysis

Gartner Recommended Reading

Note 1: Average Podcast Publishing Frequency and Duration

Note 2: List of Podcasts Produced by Various TSPs

Note 3: List of Podcasting Hosting Platforms

Note 4: Content Quality and Production 101

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