Gartner Research

Implement a Balanced Marketing Mix to Improve Demand Generation Conversion Rates

Published: 15 October 2020

ID: G00732047

Analyst(s): Alan Antin , Christy Ferguson

Summary

Increasing the number of calls to action and channels in the marketing mix continues to show increased conversion rates at the top of the funnel. To improve the success of their demand generation programs, product marketers must align this mix to how buying teams engage with technology providers.

Table Of Contents

Overview

Analysis

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