Gartner Research

Best Practices in Direct-to-Consumer (DTC) Site Experience

Published: 28 October 2020

ID: G00729397

Analyst(s): Digital Performance Benchmarks Team

Summary

DTC selling models continue to be a hot topic due to digital disruptors and ever-changing macroeconomic conditions. In terms of site experience, there are non-negotiable elements as well as advanced ones that marketing leaders should use to set sites apart from one another and from retailers.

Table Of Contents

Introduction

Key Recommendations

Analysis

Gartner Recommended Reading

Methodology

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