Gartner Research

Presentation of Marketing Data and Analytics Survey 2020: Optimism Outpaces Results

Published: 28 October 2020

ID: G00735342

Analyst(s): Jason McNellis , Lizzy Foo Kune

Summary

Marketing data and analytics may be approaching a critical point as enthusiasm over results and investments diminishes. Gartner’s survey of more than 400 marketing leaders and analytics practitioners reveals common challenges for CMOs to avoid to get more from their marketing analytics investment.

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