Gartner Research

Critical Capabilities for Mobile Marketing Platforms

Published: 29 October 2020

ID: G00464429

Analyst(s): Mike McGuire , Anna Maria Virzi , Joseph Enever


Organizations continue to invest in mobile marketing to reach customers with targeted, relevant and timely engagements. Digital marketing leaders should use this research to maximize investments by finding the right mobile marketing platform vendor that can help acquire, engage and retain customers.

Table Of Contents


What You Need to Know


  • Airship
  • CleverTap
  • FollowAnalytics
  • IMImobile
  • Leanplum
  • MoEngage
  • Plexure
  • Punchh
  • Pyze
  • Swrve
  • Upland (Localytics)
  • Vibes
  • Xtremepush
  • Audience Segmentation
  • Campaign Workflow
  • Predictive Analytics
  • Event-Triggered Engagements
  • Real-Time Offers
  • Location-Based Offers/Engagements
  • A/B and Multivariate Testing
  • Acquisition
  • Engagement
  • Retention

Inclusion Criteria

Gartner Recommended Reading

Critical Capabilities Methodology

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