Gartner Research

Retail Marketing Leaders Must Prepare for a Digital-First 2020 Holiday Season

Published: 29 October 2020

ID: G00736058

Analyst(s): Digital Performance Benchmarks Team

Summary

Brands will face tough competition as many consumers plan to spend less on gifting this year and safety concerns dampen interest in shopping at physical stores. Marketing leaders can use this research to understand how to prepare for a digital-first holiday season.

Table Of Contents

Introduction

Key Recommendations

Analysis

Gartner Recommended Reading

Methodology

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