Gartner Research

Impact of Economic Disruption on Marketing Benchmarks in Enterprise Software and Service Companies

Published: 29 October 2020

ID: G00734850

Analyst(s): Christy Ferguson , Jen Singleton , Suzanne White


The 2020 Gartner Tech Marketing Benchmark Survey, conducted from April through July 2020, analyzed the immediate impact of the global pandemic on technology marketing. Product marketers should use this research to build marketing efforts that drive business growth in the current disruptive environment.

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