Gartner Research

Data Privacy Best Practices: How to Ask Customers for Information During the Pandemic

Published: 04 November 2020

Summary

Digital marketing leaders need robust customer data more than ever, but many existing sources are in peril or out of date. Collect first-party data by knowing what to ask for and how to persuade customers to share based on shifting sensitivities, fears and receptivity amid the pandemic.

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Analysts:

Consumer and Culture Insights Team

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