Gartner Research

Executive Pulse: A Post-Election Day Snapshot of U.S. Workers and Consumers

Published: 12 November 2020

Summary

Functional leaders in the U.S. take different stances toward political expression in the workplace — but political talk is happening on the job anyway. Consumers fear violence in reaction to the outcome and the erosion of democracy, but both ends of the political spectrum share some common values.

Fast word on tactics and concerns from thousands participating in our conference calls and polls.

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Because executives in HR, marketing, communications and risk have told us they worry about how to handle politics in the workplace and the marketplace, we’re offering post-Election Day survey results from 500 employees and nearly 300 consumers — the people you’re concerned about. They say they are experiencing distraction and fear, against a backdrop of pandemic and recession.

But one category of workers tells us they are more able to stay focused on their jobs and an additional survey of consumers surfaces some common values on both ends of the political spectrum.

The following early findings are a snapshot; we don’t yet have a detailed picture of the impact of various approaches on either workers or consumers.

The day after polls closed in the U.S. presidential election, 32% of employees there told us their organization encourages political dialogue, 32% said their employer discourages it and 36% said that their workplace neither encourages or discourages it. In an interesting twist, only 12% of employees working for organizations that neither encourage nor discourage political discourse say it’s affected their ability to get work done. That’s lower than the 17% at enterprises discouraging such talk and significantly lower than the 47% where political expression is encouraged.

And many among the buying public fear violence in reaction to the outcome and worry about the erosion of democratic processes. Conservatives and liberals described starkly different social values for the most part — but both groups are drawn to authenticity, comfort, health and serenity.

But these glimmers of a path forward are just that — glimmers.

Even in organizations that discourage political discussions, 77% of employees are still having them, at least some of the time (see Figure 1).

Figure 1. Frequency of Personal Discussions at Work

At first glance, businesses that welcome political expression seem to offer a positive environment. Employees who described their workplace in that way said political conversations were interesting or informative, while those where it’s discouraged are more likely to describe those interactions as stressful and/or frustrating (see Figure 2).

Figure 2. The Benefits of Encouraging Political Expression

Yet in those same organizations where political discussion is encouraged, employees were also more likely to report incidents of exclusion or aggression. They said they saw (see Figure 3):

  • A co-worker being called offensive names (28%)

  • People being avoided by colleagues (31%)

  • Staff being treated unfairly (28%)

Among employees who say their workplace tries to stop political conversation, the percentages drop:

  • A co-worker being called offensive names (15%)

  • People being avoided by colleagues (19%)

  • Staff being being treated unfairly (10%)

But employees in organizations that stay neutral (by neither encouraging or discouraging political expression) are the least likely to report these same negative side effects:

  • Report a co-worker being called offensive names (7%)

  • Witness people being avoided by colleagues (17%)

  • Being treated unfairly (7%)

Figure 3. The Cost of Encouraging Political Expression

No wonder senior management is the most likely group to be preoccupied with politics at work. Respondents to our workforce snap polls told us most recently that they spent an average of 55 minutes each week talking about the election and related issues on the job. The distraction factor has been rising all year, even as companies faced pandemic, disruption and recession (see Figure 4).

Figure 4. Time Spent Thinking About Politics at Work

Immediately following the election, we asked a panel of 292 U.S. consumers about their biggest concerns. Among those selected by at least 40% of participants were (see Figure 5):

  • Violence in reaction to the outcome of the election

  • People acting against the interests of the community

  • A peaceful transition of power

  • Erosion of U.S. democracy and the democratic process

Figure 5. Violence Tops Consumers’ List of Election Concerns

Three thousand U.S. consumers described their political philosophy to us in October. The percentage identifying as either “very liberal” or “very conservative” has steadily increased but the percentage in the “moderate” camp has also steadily increased since 2017 (see Figure 6).

Figure 6. Socio-Political Polarization, 2016-2020

Respondents then answered questions about the importance of a set of basic values.

These were the two biggest gaps (see Figure 7):

  • Inclusion was ranked second highest among left-leaning liberals and 56th among conservatives.

  • Patriotism was ranked 28th among conservatives and 84th among liberals.

Figure 7. Distinct Values of Liberals and Conservatives

Those on both ends of the political spectrum assigned similar importance to a handful of common values, including (see Figure 8):

  • Authenticity (being genuine) was ranked fifth for both liberals and conservatives

  • Comfort was ranked 15th for liberals and 17th among conservatives

  • Health was 18th for liberals and 20th for conservatives

  • Serenity (seeking calm, peace and tranquility) was ranked 22nd by liberals and 21st among conservatives

Figure 8. Shared Values of Liberals and Conservatives

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Compiled by Daniel Ryntjes

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Recommended by the Authors

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The impacts of COVID-19 need a cross-functional response. Access all of our research to help your partners in assurance, supply chain, HR, IT and others act quickly and confidently. You’ll find tips, toolkits and other planning advice.

Analysts:

Corporate Strategy Research Team

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