Gartner Research

2021 Strategic Roadmap for Accelerating Revenue Growth

Published: 23 November 2020

ID: G00729771

Analyst(s): Craig Riley , Robert Blaisdell

Summary

Creating a low-effort buying experience is the surest path to accelerating revenue growth in today’s B2B sales environment. CSOs should reorient sales execution to focus on building decision confidence and update channel and go-to-market strategies to reflect buyers’ changing preferences.

Table Of Contents

Overview

Analysis

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