Gartner Research

Account-Based Marketing Program Template

Published: 14 December 2020

ID: G00733827

Analyst(s): Julian Poulter , Christy Ferguson

Summary

Comprehensive ABM program plans include multiple components to ensure success and prove the value of marketing, ultimately leading to additional budget to grow these programs. This document provides product marketers with a structured blueprint to follow when building an ABM program.

Table Of Contents

Overview

Introduction

Analysis

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