Gartner Research

Digital Commerce for Marketing Leaders 2021: A Gartner Trend Insight Report

Published: 17 December 2020

ID: G00737200

Analyst(s): Matt Moorut

Summary

COVID-19 changed customers’ buying behavior and accelerated digital investment for many organizations. Some changes will continue postpandemic and profoundly impact digital commerce. Digital marketing leaders must understand these long-term impacts as they reprioritize digital investment.

Table Of Contents

Overview

Strategic Planning Assumptions

Insight From the Experts

Executive Overview

Research Highlights

Gartner Associates Supporting This Trend

Gartner Recommended Reading

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