Published: 22 December 2020
ID: G00728149
Analyst(s): David Norrie , Melissa Davis , Don Scheibenreif , Jessica Ekholm , Varun Agarwal
Customer journey analytics remains one of the top areas of interest for organizations investing in customer experience. Data and analytics leaders must have a clear view of the desired business outcomes and KPIs for customer journey analysis before engaging prospective vendors.
Overview
Market Definition
Market Description
Market Direction
Market Analysis
Representative Vendors
Vendor Profiles
Market Recommendations
Gartner Recommended Reading
©2021 Gartner, Inc. and/or its affiliates.
All rights reserved.
Gartner is a registered trademark of Gartner, Inc. and its affiliates.
This publication may not be reproduced or distributed in any form without Gartner’s prior written permission.
It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information.
Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such.
Your access and use of this publication are governed by Gartner’s Usage Policy.
Gartner prides itself on its reputation for independence and objectivity.
Its research is produced independently by its research organization without input or influence from any third party.
For further information, see Guiding Principles on Independence and Objectivity.