Gartner Information Technology Research

Tech Go-to-Market: Healthcare Consumer Price Transparency and Medical Shopping Tools

Published: 05 January 2021

ID: G00740242

Analyst(s): Sachin Dev , Bryan Cole

Summary

Long-standing health personalization trends, emerging technologies and new regulations are pushing patients to make healthcare decisions based on the cost and quality of care. TSP product leaders should exploit this unique opportunity by advancing or launching new medical shopping solutions.

Table Of Contents

Overview

Strategic Planning Assumption

Analysis

Background and Context

The Impact

Conclusion

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.