Gartner Research

Inspire Customer-Centric Experimentation to Kick-Start Application Innovation

Published: 06 January 2021

ID: G00739080

Analyst(s): Deacon D.K Wan

Summary

Digital transformation demands a shift to application innovation that often founders on the rocks of traditional corporate culture and inertia. Application leaders must capitalize on the momentum for change by promoting risk-tolerant experimentation focused on delivering deeper customer insights.

Table Of Contents

Overview

Strategic Planning Assumption

Introduction

Analysis

Gartner Recommended Reading

Note 1

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