Gartner Research

Product Managers Can No Longer Ignore Customer Outcomes

Published: 07 January 2021

ID: G00734094

Analyst(s): Emil Berthelsen , Derry Finkeldey , Balaji Abbabatulla , Paul Saunders

Summary

The risk of losing market share or scaling product management functions effectively comes when organizations fail to adopt a business outcomes culture, implemented throughout all product phases. Product managers must drive internal and external changes in customer outcomes to improve product impact.

Table Of Contents

Overview

Strategic Planning Assumption

Introduction

Analysis

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