Gartner Research

Telecom Insight: Differentiate Products by Addressing Telecom Line-of-Business Buyers’ Primary Goals

Published: 07 January 2021

ID: G00719128

Analyst(s): Jouni Forsman , Rajesh Narayan

Summary

Telecom line-of-business buyers participate in the evaluation of technology solutions to achieve desired business outcomes. This research shows product leaders how to differentiate their technology offerings to appeal to the LOB buyer’s strategic priorities to win more deals.

Table Of Contents

Overview

Analysis

Background and Context

The Impact

Conclusion

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