Gartner Research

The Future of Event Marketing: Virtual, Hybrid and In-Person Events

Published: 13 January 2021

ID: G00740031

Analyst(s): Nicole Greene , Christy Ferguson , Kristina LaRocca-Cerrone


The right mix of virtual, hybrid and live events depends on your business goals and use cases. Loyalty and customer relationship leaders can use this research to implement an omnichannel approach to events that supports a new social contract designed to serve mutual business and customer goals.

Table Of Contents


Strategic Planning Assumptions



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