Gartner Research

Shifting Toward Short-Term Product Planning Due to COVID-19 May Impact Future Product Performance

Published: 14 January 2021

ID: G00740433

Analyst(s): Clifton Gilley , Eric Trenk , Roberta Cozza

Summary

According to longitudinal research performed by Gartner since May 2020, product managers have shifted to more short-term focused planning in response to COVID-19. Product managers must maintain a reasonable balance between reacting to emergent needs and remaining committed to long-term strategy.

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