Gartner Research

Seize New Voice Interface Opportunities Amid the Pandemic

Published: 19 January 2021

ID: G00729555

Analyst(s): Consumer and Culture Insights Team


The pandemic has boosted consumer interest in voice technology, but old impediments to adoption remain unsolved. Digital marketing leaders should seize voice marketing opportunities by playing up hands-free conveniences and health protections, data privacy transparency, and functional improvements.

Table Of Contents




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Note 2: Consumer Values

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