Gartner Research

Focus Presales on Value and Risk to Enable Growth

Published: 20 January 2021

ID: G00736661

Analyst(s): David Yockelson

Summary

Presales or sales engineering resources often act both as a requirements discovery and as a solution architecting group within sales. Product marketers must ensure that the presales team can also convey differentiated product and service value and help mitigate risk for buyers.

Table Of Contents

Overview

Introduction

Analysis

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