Gartner Research

Practical Steps to Turn Customer Journey Maps Into CX Opportunities and Actions

Published: 21 January 2021

ID: G00736042

Analyst(s): Marketing Research Team

Summary

While the value of customer journey maps is widely recognized, they often fail to drive the actions and results intended. Loyalty and customer relationship leaders must develop a strong plan to solve the root of customer issues and collaborate with stakeholders to ensure implementation.

Table Of Contents

Overview

Introduction

Analysis

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