Gartner Research

CSPs Must Design a Unique Customer Experience to Align With SMB Requirements and Outcomes

Published: 21 January 2021

ID: G00739550

Analyst(s): Maria Marino , Gaspar Valdivia

Summary

CSPs can struggle to win in the SMB segment when the services they offer are commodity connectivity solutions and the resale of third-party applications. Product marketers should differentiate by designing a customer experience tuned to unique buyer needs and desired business outcomes.

Table Of Contents

Overview

Introduction

Analysis

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