Gartner Research

Consumers Indicate Willingness to Receive COVID-19 Vaccine, but Marketers Should Prepare for a Cautious Return to ‘Normal’

Published: 26 January 2021

ID: G00741573

Analyst(s): Tim Barlow


This report analyzes consumer survey data surrounding the COVID-19 vaccines. It provides CMOs with an understanding of how consumers plan to approach the vaccine and how they anticipate their behaviors may change in a postvaccine world when it comes to resuming normal activities and spending.

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