Gartner Research

Toolkit: The Gartner Customer Experience Management Maturity Model for CMOs

Published: 26 January 2021

ID: G00734177

Analyst(s): Augie Ray , Ed Thompson , Varun Agarwal

Summary

Organizations seeking to gain competitive advantage through customer experience must mature their CX program. Chief marketing officers may use this downloadable tool to self-assess their current CX capabilities and determine gaps and priorities, as well as to build improvement roadmaps.

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