Gartner Research

Key Budget Implications for 2021 From the 2020 CMO Spend Survey

Published: 26 January 2021

ID: G00741762

Analyst(s): Marketing Research Team


A collapse in economic activity during the pandemic forced many chief marketing officers to make difficult budget decisions. This report looks at the effect of COVID-19 on marketing budgets and CMOs’ current spending priorities for people, technology and channels.

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About This Research

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