Gartner Research

3 Email Marketing Best Practices to Drive Digital Commerce Effectiveness

Published: 27 January 2021

ID: G00739866

Analyst(s): Matt Moorut

Summary

Email is a critical channel for driving digital commerce performance, but digital marketing leaders often struggle to maximize its efficacy. Use email to support a cohesive digital commerce experience by coordinating disparate datasets to increase messaging relevance.

Table Of Contents

Overview

Introduction

Analysis

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