Gartner Information Technology Research

Emerging Technologies: Leverage Your Virtual Assistant to Enhance Digital Products in Asia/Pacific

Published: 27 January 2021

ID: G00732420

Analyst(s): Tracy Tsai , Adrian Lee


Virtual assistant platforms in Asia/Pacific have emerged as a key differentiating component to enhance digital product value and improve user experience. Product leaders must improve the usability of VA (namely, virtual customer assistant, virtual employee assistant and virtual personal assistant).

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