Gartner Research

Market Trends: Chinese Enterprise Buyers Increasingly Prefer Local Providers for Virtualization and Data and Analytics

Published: 27 January 2021

ID: G00733786

Analyst(s): Rachel Chippendale , Julian Sun , Uko Tian , Michael Warrilow

Summary

Through 2024, software purchasing in China will continue to trend toward local technology providers and open source. Non-China-based providers should use this research to understand the market landscape for their segment, and align their strategy and marketing to the needs of the Chinese buyer.

Table Of Contents

Overview

Introduction

Market Trend

Gartner Recommended Reading

Note 1: China-Based Vendor Definition

Note 2: Segment Definitions

Note 3: Methodology

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.