Gartner Research

How to Identify Effective Brand Partnerships that Enhance the Customer Experience

Published: 28 January 2021

ID: G00729534

Analyst(s): Leah Leachman

Summary

Brand partnerships are pursued for a host of purposes, but a less frequent objective and missed opportunity is to enhance CX. Loyalty and customer relationship leaders can derive four kinds of value from brand partnership strategy that enhance customer loyalty and advocacy.

Table Of Contents

Overview

Introduction

Analysis

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