Gartner Research

Market Trends: Beware of 4 Disruptive Trends Threatening Your Social Media Plans in 2021

Published: 28 January 2021

ID: G00738452

Analyst(s): Barika Pace


Big tech has a high dependency on social media vendors, most of which face significant tailwinds of continued disruption. Technology and service providers must plan for disruption, including social activism, counterfeit reality, and regulations as part of their product and marketing plans.

Table Of Contents



Market Trend

Gartner Recommended Reading

Note 1: Definitions of Four Social Disruptors

©2022 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.