Gartner Research

Digital Marketing Strategy and Execution Primer for 2021

Published: 01 February 2021

ID: G00736882

Analyst(s): Noah Elkin , Cody Stack

Summary

An environment of near-constant disruption requires digital marketing leaders to carefully plan, orchestrate and track digital marketing and advertising engagement. Adopting a coordinated multichannel approach to managing these efforts maximizes their impact on customers’ shifting digital behaviors.

Table Of Contents

Scope

Analysis

Topics

Suggested First Steps

Essential Reading

Tools and Toolkits

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