Gartner Research

Key Skills and Roles for Building a B2C Digital Commerce Team

Published: 01 February 2021

ID: G00727753

Analyst(s): Digital Performance Benchmarks Team

Summary

E-commerce has become essential to many organizations’ survival as the pandemic reshapes buying behavior. Chief marketing officers tasked with building or streamlining e-commerce teams can use these insights to guide skills and role requirements for successful digital commerce hiring and execution.

Table Of Contents

Introduction

Key Recommendations

Analysis

Gartner Recommended Reading

Methodology

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