Gartner Research

Elevating Marketing’s Role in B2B Account Growth

Published: 02 February 2021

ID: G00739823

Analyst(s): Marketing Research Team

Summary

Chief marketing officers at B2B organizations often fail to attain annual account growth targets despite opportunity for sales growth with existing customers. This research will help B2B CMOs drive sales growth through existing customer accounts.

Table Of Contents

Overview

Conclusion

Recommendations

About This Research

Recommended by the Authors

Presentation Deck

Endnotes

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