Gartner Research

Marketing Operations Primer for 2021

Published: 02 February 2021

ID: G00736887

Analyst(s): Michael McCune , Sally Witzky

Summary

How a marketing organization operates has a profound impact on its ability to deliver value. Effective marketing operations optimize marketing technologies and processes while effectively managing and measuring the work of marketing. This research provides insight to achieve these objectives.

Table Of Contents

Scope

Analysis

Topics

Suggested First Steps

Essential Reading

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